In the bustling days leading up to Christmas, when parents are overwhelmed with holiday preparations, we recognised the need for a campaign that cuts through the noise and creates lasting engagement. Rather than opting for fleeting tactics like competitions and giveaways, which often result in short-term follower spikes, we designed the Sprell Christmas Calendar—a thoughtfully crafted series of 12 short videos and 12 photos.

The strategy behind this campaign was to create content that captured immediate attention and encouraged viewers to revisit it over Christmas. Each piece of content was designed to focus on the joy and warmth of Christmas, resonating deeply with Sprell's target audience of eco-conscious parents and educators. By prioritising content that way, we engaged our audience and aligned with social media algorithms that favour lasting engagement over temporary spikes, ensuring the campaign's effectiveness.

This approach allowed us to extend the lifespan of our efforts, ensuring they continued to appear long after their initial release. The result was a significant increase in organic followers for Sprell, a testament to the success and appeal of our campaign. This growth fostered a more substantial and loyal community, effectively positioning Sprell as a brand that stands out during the holidays and builds lasting relationships with its audience.

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Through our efforts, the Sprell Christmas Calendar campaign achieved a 10.5% year-over-year total sales growth and had a 50% higher return on advertising spend (ROAS), effectively meeting and exceeding their growth and efficiency objectives.